Ultimate Hydration.

Trending Bold Colors.

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Ultimate Hydration.
Trending Bold Colors.

SHOP NOW

Lip Colors Made with Data.

Bold Lips, Made Here. Using Data.

We use intelligent learning and data to develop attention-grabbing lipstick colors. So you always get the perfect color.

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Color Picker

Beta tested by 10,000 Lipstick Lovers

We are geeks who love lips, science and research.

Every season, we search thousands of images from Instagram, TikTok, blogs and more to find the colors that are on trend.

6 Lipsax Colors in Lipstick tubes with color trails shooting from screen left like a rainbow

Limited Edition

Once we think a color is about to go out of style, we replace it with new better colors. Change is good. You’ll always find the right shade to get you noticed.

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Nothing Extra.

Parabens Free

Parabens Free

Gluten Free

Gluten Free

Parabens Free

Cruelty Free

Cruelty-Free

Doctor Tested

  • No Formaldehyde.
  • No Carmine (bugs).
  • No Phthalates, Laurates, Sulfates.
  • No Ethanolamines (TEA, MEA, DEA).
  • No Polyethylene Glycol (PEG).
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Allure Best of Beauty 2021
Threesome LIPSAX