Lips that get you noticed.
We are women who love lips, science and research.Shop Now
Geeks who Love Color.
Every season, we scour the internet and analyze thousands of images from Instagram, TikTok, blogs and more to find the colors that are on trend.Shop Now
Lips Meet Science.
We use intelligent learning to forecast trends and offer you attention-grabbing lipstick colors.
Once we think a color is about to go out of style, we replace it with new better colors. Change is good. You’ll always find the right shade to get you noticed.Shop Now
No Bad Stuff.
- No Formaldehyde.
- No Carmine (bugs).
- No Phthalates, Laurates, Sulfates.
- No Ethanolamines (TEA, MEA, DEA).
- No Polyethylene Glycol (PEG).